Axa ranking first insurance brand in the world

For the eighth consecutive year, AXA is the first global insurance brand. This is what the "Best Global Brands" ranking reveals. With a valuation of 10.58 billion USD, up by 14% year on year and by 49% since 2013, the reputation of the French insurer goes beyond the insurance industry. Axa is thus the third brand in the financial services sector and 46th worlwide.

Note that to be eligible to Best Global Brands ranking, the brand must be present on at least three continents, achieve a minimum 30% sales outside its domestic market and less than 50% on a single continent. The findings of the Best Global Brands report also take into account the strength of the brand and the evaluation of its future earnings.

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