Atlas Magazine December 2012

Fully digital

For quite a while, insurance and information have gone separate ways. It is only since the development of new technologies, i.e. starting from the 1980s, that both sectors start getting closer to one another.

Nowadays, information evolves and so does insurance. As far as mainstream and economic media is concerned, the space allocated to the insurance business is ever-growing. Professional magazines are setting the tone and information pioneers such as Al Bayan, in Lebanon, being shouldered by a new generation of communicators. We no longer speak about paper but about internet, and space is no longer confined to a country or a zone but well beyond that to embrace the technical aspect.

It was within this framework that in June 2003 Atlas Magazine, a fully digital review, saw the light of day. Quite a venture then, which turned out to be a triumph in 2012.

Ten years after its launch, Atlas Magazine has surpassed the objectives set out by its developers with thousands of subscribers scattered throughout fifty countries, monthly receiving both the French and English versions of this magazine.

Several reasons are behind this unexpected infatuation such as the universality of the topics addressed, the extension of information to the five continents, confirmed and verifiable figures, and above all, Atlas Magazine is free of charge.

In light of this success, the editing team has decided to broaden its offer by providing its readers with a website wholly dedicated to the magazine. Other services will follow.

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