Swiss Re, new logo and new branding strategy

On the occasion of its 150 th anniversary celebration, Swiss Re has come up with a new logo, maintaining the three existing pillars, but replacing the central lintel by a circle which reflects stability.
Photo credit: Swiss Re

The new logo symbolizes focus on the customer and the overall philosophy of the company. The slogan «We’re smarter together» will certainly convey full meaning to the term partnership, competence, integrity and financial strength. The group has also expressed its intention to help promote insurance penetration rates in certain parts of the world.

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