Générale Assistance establishes a presence in Côte d'Ivoire

Générale Assistance, the Tunisian leader in motor assistance, has established a new subsidiary in Côte d'Ivoire. The entity was created in partnership with Ivorian insurer Serenity and Abidjan-based reinsurer NCA Re.

This is the Tunisian group's second subsidiary in West Africa, following the inauguration of Générale Assistance Senegal in November 2021.

This initiative is consistent with Générale Assistance's international development strategy.