Online services, a growth opportunity for insurance brokerage in Africa

Electronic platforms today provide an opportunity for development for the sector of intermediation, according to a survey carried out by audit company, KPMG. The profile and needs of the insured have changed. Insurance brokers and agents are, more than ever, required to follow those changes, rethink their products, distribution networks and their customer relationship.

Some success stories have been attributed to African brokers, initiatives that are likely to trigger improvement of insurance penetration in the long run.

The dissemination of online services has proved to be beneficial not only for brokerage companies but also for the entire insurance market in Africa.