Magazine date:
Nov 2022 
Interbrand has published the list of the top 100 global brands. For the third consecutive year, Apple, Microsoft and Amazon make up the top three.
The emergence of new technologies over the past decade has given IT and digital companies an extremely high visibility.
Nearly 45% of these companies featured on the 2022 list were not in the top 100 in 2021. This is notably the case of:
- Instagram, LinkedIn and Airbnb (social networks)
- YouTube, Netflix and Spotify (streaming services)
- HP, Huawei, Xiaomi and PayPal (computing, mobile technology and online payments)
Web specialists such as Amazon and Facebook that were included in the 2012 rankings saw their value increase by 1376% and 537% respectively.
| Rank | Companie | Brand value (in millions USD) | Value evolution over 10 years | ||
|---|---|---|---|---|---|
| 2022 | 2012 | 2022 | 2012 | ||
| 1 | 2 | Apple | 482 215 | 76 568 | 530% |
| 2 | 5 | Microsoft | 278 288 | 57 853 | 381% |
| 3 | 20 | Amazon | 274 819 | 18 625 | 1376% |
| 4 | 4 | 251 751 | 69 726 | 261% | |
| 5 | 9 | Samsung | 87 689 | 32 893 | 167% |
| 6 | 10 | Toyota | 59 757 | 30 280 | 97% |
| 7 | 1 | Coca-Cola | 57 535 | 77 839 | -26% |
| 8 | 11 | Mercedes-Benz | 56 103 | 30 097 | 86% |
| 9 | 13 | Disney | 50 325 | 27 438 | 83% |
| 10 | 26 | Nike | 50 289 | 15 126 | 232% |
| 11 | 7 | McDonald's | 48 647 | 40 062 | 21% |
| 12 | - | Tesla | 48 002 | - | - |
| 13 | 12 | BMW | 46 331 | 29 052 | 59% |
| 14 | 17 | Louis Vuitton | 44 508 | 23 577 | 89% |
| 15 | 14 | Cisco | 41 298 | 27 197 | 52% |
| 16 | - | 36 516 | - | - | |
| 17 | 69 | 34 538 | 5 421 | 537% | |
| 18 | 3 | IBM | 34 242 | 75 532 | -55% |
| 19 | 8 | Intel | 32 916 | 39 385 | -16% |
| 20 | 25 | SAP | 31 497 | 15 641 | 101% |
| 21 | 78 | Adobe | 30 660 | 4 557 | 573% |
| 22 | - | Chanel | 29 259 | - | - |
| 23 | 63 | Hermes Paris | 27 398 | 6 182 | 343% |
| 24 | 32 | J.P. Morgan | 24 335 | 11 471 | 112% |
| 25 | - | YouTube | 24 268 | - | - |
| 26 | - | Honda | 22 837 | - | - |
| 27 | 24 | American Express | 22 117 | 15 702 | 41% |
| 28 | 28 | IKEA | 21 928 | 12 808 | 71% |
| 29 | 27 | UPS | 21 164 | 13 088 | 62% |
| 30 | 38 | Gucci | 20 417 | 9 446 | 116% |
| 31 | 43 | Accenture | 20 412 | 8 745 | 133% |
| 32 | 22 | Pepsi | 19 622 | 16 594 | 18% |
| 33 | 6 | General Electric | 19 093 | 43 682 | -56% |
| 34 | 62 | Allianz | 18 694 | 6 184 | 202% |
| 35 | 53 | Hyundai | 17 314 | 7 473 | 132% |
| 36 | - | Salesforce | 17 311 | - | - |
| 37 | 74 | Visa | 17 258 | 4 944 | 249% |
| 38 | - | PayPal | 17 058 | - | - |
| 39 | 40 | Sony | 16 989 | 9 111 | 86% |
| 40 | - | Netflix | 16 375 | - | - |
| 41 | 94 | MasterCard | 16 125 | 3 896 | 314% |
| 42 | 60 | Adidas | 15 931 | 6 699 | 138% |
| 43 | 58 | AXA | 15 747 | 6 748 | 133% |
| 44 | 31 | Budweiser | 15 487 | 11 872 | 30% |
| 45 | 35 | Nescafé | 15 061 | 11 089 | 36% |
| 46 | 55 | Audi | 14 976 | 7 196 | 108% |
| 47 | 37 | ZARA | 14 958 | 9 488 | 58% |
| 48 | 39 | VW (Volkswagen) | 14 819 | 9 252 | 60% |
| 49 | 48 | Goldman Sachs | 14 526 | 7 599 | 91% |
| 50 | 45 | Ford | 14 431 | 7 958 | 81% |
| 51 | 88 | Starbucks | 14 050 | 4 062 | 246% |
| 52 | 34 | Pampers | 13 832 | 11 296 | 22% |
| 53 | 72 | Porsche | 13 504 | 5 149 | 162% |
| 54 | - | Airbnb | 13 416 | - | - |
| 55 | 51 | Siemens | 13 359 | 7 534 | 77% |
| 56 | 23 | H&M | 12 985 | 16 571 | -22% |
| 57 | 50 | Citibank | 12 981 | - | - |
| 58 | 42 | L'Oréal | 12 915 | 8 821 | 46% |
| 59 | 41 | Philips | 12 801 | 9 066 | 41% |
| 60 | 36 | eBay | 12 767 | 10 947 | 17% |
| 61 | 73 | Nissan | 12 212 | 4 969 | 146% |
| 62 | 15 | HP | 11 884 | 26 087 | -54% |
| 63 | - | Lego | 11 846 | - | - |
| 64 | - | Red Bull | 11 547 | - | - |
| 65 | 33 | HSBC | 11 247 | 11 378 | -1% |
| 66 | 54 | Morgan Stanley | 11 039 | 7 218 | 53% |
| 67 | 57 | Nestlé | 10 921 | 6 916 | 58% |
| 68 | 56 | Nintendo | 10 676 | 7 082 | 51% |
| 69 | 77 | 3M | 10 505 | 4 656 | 126% |
| 70 | - | Spotify | 10 324 | - | - |
| 71 | 16 | Gillette | 10 211 | 24 898 | -59% |
| 72 | 47 | Colgate * | 10 130 | 7 643 | 33% |
| 73 | 52 | Danone | 9 528 | 7 498 | 27% |
| 74 | 68 | Cartier | 9 521 | 5 495 | 73% |
| 75 | 99 | Ferrari | 9 365 | 3 770 | 148% |
| 76 | 76 | Santander | 9 015 | 4 771 | 89% |
| 77 | - | Dior | 8 919 | - | - |
| 78 | 29 | Kellogg's | 8 747 | 12 068 | -28% |
| 79 | - | FedEx | 8 166 | - | - |
| 80 | 89 | Corona | 7 764 | 4 061 | 91% |
| 81 | - | 7 595 | - | - | |
| 82 | - | DHL | 7 518 | - | - |
| 83 | 61 | Caterpillar | 7 397 | 6 306 | 17% |
| 84 | - | Xiaomi Technology | 7 326 | - | - |
| 85 | 81 | Jack Daniel's | 7 171 | 4 352 | 65% |
| 86 | - | Huawei | 6 634 | - | - |
| 87 | 87 | KIA | 6 612 | 4 089 | 62% |
| 88 | 70 | Tiffany & Co | 6 552 | 5 159 | 27% |
| 89 | 84 | Prada | 6 548 | 4 271 | 53% |
| 90 | - | Hewlett Packard Enterprise | 6 486 | - | - |
| 91 | 65 | Panasonic | 6 337 | 5 765 | 10% |
| 92 | 79 | Johnson and Johnson | 6 130 | 4 378 | 40% |
| 93 | - | Hennessy | 6 111 | - | - |
| 94 | 64 | Kentucky Fried Chicken | 6 089 | 5 994 | 2% |
| 95 | 92 | Heineken | 6 003 | 3 939 | 52% |
| 96 | 82 | Burberry | 5 917 | 4 342 | 36% |
| 97 | 30 | Canon | 5 828 | 12 029 | -52% |
| 98 | - | Land Rover | 5 593 | - | - |
| 99 | - | MINI | 5 579 | - | - |
| 100 | - | Sephora | 5 491 | - | - |
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