Atlas Magazine May 2009

Train or vanish

There are innumerable ways of judging an insurance company, the most common of which consists in examining its solvency, that is, its financial capacity to meet its technical commitments.

The ability to generate profits is equally regarded as another appraisal criterion by analysts.

Despite their relevance, these approaches remain, nonetheless, insufficient.

An insurance company is also an image that the leaders endeavor to project over the market.

The company has to sell an attractive image; it has to make its collaborators the best driver of its image. Unmotivated staff members and a low productivity are signs of dysfunctions which refer to a company that has failed to federate all of its stakeholders around a joint project.

Reconciling a company with its staff members goes through the modernization of human resources management. The gap between employees' expectations and employers' responses is huge. This is particularly true of vocational training.

Devoid of vision, inaction becomes the rule. We do not decide. We manage what is at hand. Yet, for companies to survive, they are bound to move. They have to implement a contingency plan and introduce major changes to their way of planning, managing, providing and evaluating training.

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